Kayode Allen-Taylor
Hello...
Welcome to my portfolio, my name is Kai which is short for Kayode, so this is where I try and dazzle you with creative ideas, specialties, technique and professional experience...well here we go!
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Bio
The Creative Idea
My background is in advertising as a creative (art director) but what can I add to the party you maybe thinking!
Well, to me it all comes down to the creative nuts and bolts, is it a original conceptual idea.
You’ll find below is a combination of commissioned work as a creative, also venturing in to UX design
with the case studies on Medium (see UX Design above). As well as some personal passion projects.
So brew yourself a cuppa, relax, enjoy browsing, and get in touch with any questions.
Case Study Lloyds TSB
Lloyds TSB
TV ad: Missing
Director Howard Greenhalgh 'Missing'​ LLOYDS TSB
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Client: Lloyds TSB, wanted to showcase their charity foundation
Media: TV ad
Proposition: Lloyds TSB put millions of pounds back into the community
Idea: Show visually what's missing from each vignette that the community needed in the 30 secs TV ad
Reach: 25 millions viewers across digital terrestrial television
Case Study P&G Ariel
P&G Ariel color liquid tabs
TV ad: Goth
Client: P&G Ariel
Media: Tv ad
Proposition: Ariel tablets holds the colours in clothing for longer
Idea: Goth girl comes in with attitude to changed her black T-shirt with skull graphic, until her mum steps in
Reach: 20 millions viewers across digital terrestrial television
![2001: Ariel Color Liqui-tabs [Goth]](https://i.ytimg.com/vi/-SnQ0kYiEmA/maxresdefault.jpg)
Case Study Gorillaz
Conceptual Idea Pitch decks for Gorillaz
Client: Gorillaz Summer Horrordayz Tour! An immersive experience and 360° campaign
Proposition: VR rock/pop/indie/dance band
Idea: The band Gorillaz tour the UK in a VR/AR real bus, like Cliff Richard did in his 60s musical Summer Holiday, but with a twist
Media: VR/AR 360° immersive campaign
6-8 mins read
Case Study Vans
Vans "Off The Wall" Photography
Client: House Of Vans London photography event (Personal)
Vans decide to put on a photography and walk event around Southbank taking snaps with Instax mini 9 Fuji cameras of skateboarders
Idea: Polaroids are not known for capturing movement especially skateboarders, though they're pretty great at shooting shadows
Media: Instant polaroids
Case Study WWF
WWF
Client: World Wildlife Fund concept
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Idea: Whilst watching a BBC Primates wildlife documentary, it came to me..WTF!..I have more Facebook friends, than some species are left on the planet!..so that's the inspiration for the WWF and the decks
Media: Digital social
Goal: Get users to friend an endangered species and sponsor
Case Study United Nations
United Nations (UN) COVID-19
Client: United Nations (UN)
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Brief: The United Nations (UN) needs help in translating critical public health messages on COVID19,
into work that will engage and inform people across different cultures, languages, communities and platforms.
Proposition: Social distancing has a impact on COVID-19.
Idea: If we practice social distancing now, we won't miss out on social events in the near future.
Media: SP press and posters Cake, Pool, Decks
Goal: Drive awareness of COVID-19 and change peoples behaviours in social distancing.
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Case Study Army
Army Postcards
Client: Army
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Proposition: They wanted students to consider a career in the army.
Idea: How students can use their own college/school equipment for uses in the army.
Media: Postcards Sharpener, paper clip, pencil
Results: An interest in students becoming a where of opportunities with in the army that they didn't not consider before which generated traffic to the Army website
Awards: Campaign Direct for best permission marketing
Case Study Goldfish Snacks
Pitch for Goldfish snacks
Client: Pepperidge Farm felt their flagship brand Goldfish snacks was tired and needed a new contemporary image for 2020
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Proposition: It’s a crispy snack the has a head and fishtail so it’s a good area for Goldfish can uniquely claim
Idea: How do people like to eat their Goldfish crispy snacks to settle debates, voting, dares, chores, arguments etc, so Instead of flipping a coin choose a person who eats the head or tail of the snack - Heads or Tails!
Media: Tv ads inspired by Goonies/Strangers Things and Dp press/posters 70s School photo,Trump,twins, presidents, painting, Toy Story
Case Study Army
Army Posters
Client: Army
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Proposition: They wanted professionals to consider a career in the army.
Idea: How your professional skills could be adapted to the army by achieving unusual or impossible activities
Media: Posters and DP press apple, Kerplunk, cards,
Results: An interest in qualified professional becoming a where of opportunities with in the army that they didn't not consider before which generated to traffic the Army website
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Case Study Adidas Originals
Conceptual idea
Adidas Originals
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Client: Adidas originals campaign social content
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Proposition: Adidas Originals always looks update and contemporary but never looses it's heritage and style.
Idea: Sometimes there's too much choice in this world. Regardless of others opinion, you'll stay loyal to the things you love and keep it simple. E.g Stan Smith to Superstars, Adidas Originals is part of this journey for you.
Media: social content scripts 30sec: Bedroom, Barber shop, Coffee shop, Pawn shop
3-4mins read
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Case Study We Are Stripes
Conceptual Idea Pitch decks for We Are Stripes
Client: We Are Stripes champions The BAME movement in collaboration with organisations (eg LEGO)
Proposition: How we get more ethnic minorities into the creative industries
Idea: Create a QR code/kitemark and link to a vid/infographic responsive website that shows the make up of the ethnicities and the talent who help create the product, campaign or work
Media: UX design, QR code/ Kitemark, press/posters
6-8 mins read
Case Study Violin School and Thirsty Plant
UX design case studies on Medium see links on next section
Violin School Website 5-7 mins read
Thirsty Plant app 5-7 mins read
Case Study Illustrations
Work for video Break Dance game
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